COMMUNICATIVE TOLERANCE DISCOURSE

Advertising as Communicative Discourse: An Analysis

The task of modern creativity in advertising is to find fresh, interestprovoking ways of conveying meaningful information realistically and on the reader‟s own terms. As Nilsen says, “in many ways, advertisers are today‟s pop culture poets. They value the power and the flexibility of the English language just as much as do their literary colleagues on college campuses and writing colonies.” 2 T...

Closing The Gap Between Discourse Structure And Communicative Intention

Semantic Mapping of Discourse and Activity, Using Habermas’s Theory of Communicative Action to Analyze Process

Our primary objective is evaluation of quality of process. This is addressed through semantic mapping of process. We note how this is complementary to the primacy of output results or products. We use goal-oriented discourse as a case study. We draw benefit from how social and political theorist, Jürgen Habermas, uses what was termed “communicative action”. An orientation in Habermas’s work, th...

Image-Enabled Discourse: Investigating the Creation of Visual Information as Communicative Practice

Anyone who has clarified a thought or prompted a response during a conversation by drawing a picture has exploited the potential of image making as an interactive tool for conveying information. Images are increasingly ubiquitous in daily communication, in large part due to advances in visually enabled information and communication technologies (ICT), such as information visualization applicati...

Communicative Goals

In naturally occurring discourse, much that is meant to be communicated is left out of the explicit text. The interpreter must reconstruct much of the intended meaning ; and the generator can leave out information that will be reconstructed. In this paper, we use an abductive approach to generation and interpretation to provide an account of how the generative and interpretive processes can be ...